AlUla Barni Mabroom
The precious premium grade Barni Mabroom date has been grown for
centuries in the ancient oasis of AlUla, Saudi Arabia, a home for successive
civilizations for 7000 years. Barni Mabroom is the fruit of the local knowledge
and know-how of the farmers who have preserved its qualities through time.
An Authentic Story of AlUla
At the heart of the majestic landscapes of AlUla, a millennia-old oasis in the Arabian Peninsula, grows a true gem of nature: the Barni Mabroom date.
Cultivated in palm groves nourished by deep water sources and ancestral traditions, this rare variety tells the story of generations of farmers deeply connected to their land.
Its origins go back centuries, rooted in a unique climate where the sun, sandstone and basaltic soils enrich every single fruit.
A Unique
Location
Nestled in northwest Saudi Arabia, AlUla offers an ideal microclimate for date farming. Its dry heat, low humidity, and mineral-rich soil give Barni Mabroom dates their tender texture and perfectly balanced sweetness.
Remarkable
Health Benefits
Barni Mabroom dates combine a caramel-like flavor with a fibrous texture and a low glycemic index. Rich in antioxidants, fiber, potassium, and magnesium, they support digestion, muscle recovery, and long-lasting energy — without sugar spikes.
A Historic First
for Europe
In 2025, AlUla exported Barni Mabroom dates to Europe for the first time, highlighting its commitment to quality, traceability, and meeting EU standards.
The Premium
Quality Date
Produced
in AlUla
The Barni Mabroom dates from AlUla correspond to the highest grade of the Barni variety
Whole unpitted dates without any additive
Half-dried dates with long and easy preservation capacity
Produced and processed with respect to international and European food safety standards
Specially Selected
A firm date with a strong presence in mouth
A sweet caramel flavour refreshed by fruity & flowery accents
Rich in nutrient, fat free and a great energy source
A nutrious natural option
Warm colours from dark brown to light red
Small, medium, large or jumbo sizes
AlUla Date Auction
5 September to 1st November 2025
Every year, the Royal Commission for AlUla (RCU) organizes the prestigious AlUla Date Auction, an event that has become a cornerstone in the Kingdom’s agricultural calendar. In 2023, more than 1,800 tons of dates were traded, generating revenues exceeding 120 million SAR, reaffiming the significance of this marketplace for both producers and buyers.
Our Sustainability
Commitments
We grow our dates using eco-friendly practices, with RCU support to preserve AlUla’s natural heritage.
We safeguard and pass on generations of farming knowledge.
Strengthen local livelihoods through training, fair income, and job creation.
Every date is traceable and certified to meet the highest international quality standards.
We reduce our environmental footprint with smart, sustainable packaging and logistics.
From AlUla to the world — one exceptional date at a time
